SEO 101 : The Complete Beginners Guide To SEO

Welcome to This is a web-based classroom designed to teach you everything you need to know about Search Enging Optimization (SEO).

This section of our site is still a work in progress and the content of the SEO guide may (and probably will) change over the next few months. This is a four part guide that will cover everything from on-page and off-page optimizations to internet marketing to help you gain the competitive edge over your competition! We'll be releasing installments to the guide periodically so be sure to bookmark this page  so you can keep up to date on the very best in Search Engine Optimization knowledge!

Chapter Index

Introduction to Keywords Getting Started - An introduction to Search Engine Optimization and understanding this guide. Choosing Your Keyword Phrase - Keyword importance and how to choose intelligent keyword phrases Determining Your Primary Keywords - How to discover keywords Discovering Keywords To Target - How to build upon main keyword to derive alternate keywords Putting Your Keywords To Good Use - How to apply your keywords effectively On-Page Optimizations Content Over Design - Why content should always come before design Content That Targets Keywords - How to write content that integrates your keywords effectively Refining Content - Refine content to improve keyword density Headers Text - Importance of garnering some attention with header text Emphasizing Keywords - Why you should place emphasis on keywords within your content Page Titles - Keeping page titles simple and relevant Meta Keywords & Descriptions - Covering all bases by not ignoring META tags Internal (In-Line) Linking - Using internal links is the start of a successful link campaign Anchor Text - Anchor text must be done correctly right from the start Page Sitemaps - Sitemaps are essential for user and spider navigation of a website Alternate (alt Attribute) Image Text - Support accessibility while improving your page optimization with alt text Outbound (External) Linking - Avoid the dangers and pitfalls of outbound linking Understanding PageRank - PageRank is Not Part of The SEO Equation